Mi-T-M Staff Directory & Profiles
- Karen Anderson
- Marketing Manager
As the Marketing Manager, Karen Anderson is responsible for the strategic marketing communication efforts for Mi-T-M and its customers, the corporate identity program, trade advertising, marketing collateral, direct mail campaigns, exhibit graphics, brand management and interactive advertising development. Karen was instrumental in the brand research study Mi-T-M conducted in 2008 which resulted in the development of an updated brand strategy, new corporate logo and internal communications program.
Anderson holds a degree in marketing, public relations and communications and has over 20 years of experience in the advertising and marketing field. Prior to joining Mi-T-M in 2007 she worked for a prominent strategic marketing firm and was responsible for the marketing communications management for a diverse group of client accounts in the medical, real estate, and equipment manufacturing industries.